Endorsements from Business Entrepreneurs

Caroline Rowland

Caroline Rowland is the founder and Group Managing Director of New Moon television production company. She is the producer behind the inspirational London 2012 Olympics bid videos.

Sport has always been a passion for Caroline. Throughout university she ran an aerobics and personal training business, before setting up a sports PR business. She is an enthusiastic horsewoman and a former international swimmer.

Her first career was in advertising. It was whilst working for J Walter Thompson that she decided she wanted more independence than a large company could give her. Caroline wanted to focus on the television production process – her passion – and take charge, rather than being a very small cog in a very large wheel. She started New Moon in 1997, initially run from a bedroom in her house.

New Moon was invited to pitch in August 2004 for Sport at Heart, the promotional video for the London 2012 bid, along with 11 other production companies. The resultant video Make Britain Proud has been hugely successful. Says Caroline: "We wanted to capture the fun, humour and exuberance of London by peppering it with celebrities." But it was New Moon's film Inspiration, "about kids around the world being inspired", which captured the world's attention at the IOC presentation in Singapore on 6th July 2005; and led Mayor Ken Livingstone to say the film's powerful message "won us the Olympics"...

With the success of London's 2012 Olympics bid, both Caroline and New Moon are getting wider recognition and success. As well as being in  Who's Who of Britain’s Young Entrepreneurs, BAFTA’s Academy Magazine recently described her as a “hot young talent” in the British Film Industry.

Read more and "watch the movies", by visiting the New Moon website: www.new-moon.co.uk

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