Endorsements from Business Entrepreneurs

Alistair Gosling

Al Gosling is founder and CEO of the Extreme Group. “Extreme” might be Al's middle name! He developed a passion for extreme sports during his early teens and following a number of jobs went on to found a business that would rapidly grow into the Extreme Group.

In 1995, aged 24, Al set up Extreme International, with the goal of establishing the worlds leading Extreme Sports TV Company. He started out filming snowboarding, skateboarding and skydiving. Running on a shoestring budget, from an office in a converted barn more akin to a surf-shack than the headquarters of a fast growing media company, Al rapidly agreed a number of deals with producers and broadcasters to sell and distribute extreme and action sports television programs all over the world.

Extreme Sports Channel, the world’s first channel dedicated to extreme sports and lifestyle, now has 20 million subscribers and is broadcast in 58 countries and 11 languages. Al's vision, drive and guidance has seen Extreme Group grow into a collection of businesses, all with connected branding, totally ingrained into current youth culture.

Al has branched out into every corner of the extreme sports universe, with Extreme Drinks, Extreme Retail, Extreme Events and Extreme Entertainment. Extreme Group now employs over 250 people, with 2005 sales of £40 million and representation in over 60 countries around the world. Al's latest venture ExtremeMob, launched in summer 2005, is the UK’s first pre-pay mobile phone service designed exclusively for everyone that loves the "extreme" lifestyle. 
 

Al remains passionate about the sports that give him his drive for the business and when not in the office you'll find him windsurfing, kite surfing, flying, skiing and ice climbing when ever and where ever he can.

Read more about Al's achievements by visiting the website

www.extrememediagroup.com

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